in side out

In Breda there is a park called Markdal. A hypothetical festival for artists and designers was going to take place there and the assignment was to brand this festival. There was going to be an almost 10km long road and allong this bike ride, visiters would pass 18 pavilions where they could visit artists who were at work there. I went with a very colorful approach, contrasted with the white on black text.

One part was making an instructional website for foreigners who were not used to riding a bike. Explaining very select dutch things that concern riding a bike with icons to instructie (Medium)

The other part was making an information booklet. Containing the route, artists and some piece of information specific to the overal design. I made two this sided, three paged booklet with instructions on how to fold it on the front, the artists and route on the second page and some statistics about color on the third page.booklet instructie (Medium)werking bookletFinal Voorkant (Medium)Final Plattegrond (Medium)Final Infographic (Medium)