Maybe the quickest of projects, the whisky cocktail sauce rebranding. The point of this short workshop was to grab the attention as a unknow designer and gain some notoriety. I thought of highly visited places to make something people would definitely see and I like to make. Since I like packaging and label design the grocery store was my place.

This sauce caught my eye due to its unusual label shape.

I traced the shape, photographed the barcode and based my design slightly on the original but wanted to make it feel entirely different.

But this was not the end of it. I went back to the store, loads of stickers prepared, and stuck them on as many bottles as I could until I got caught, for filming. They didn’t notice the stickers and I left, buying one of my own just to check if the barcode was working, and it did.