This is one of two graduation projects. There was little to no guidance as to what the project should be about, the time to show what you can do.
Since I am fascinated by packaging design I decided that I should focus on that. The starting point was storytelling packaging. It was quickly decided that wine was a great carrier for stories. Drinking wine often creates a moment of relaxation or chatter with friends. The perfect opportunity to read and talk about a story. Every bottle contains a historic story involving the kind of wine inside of the bottle. And all are fitted with off standard packaging features revealing more of the story, when you find them.
And lastly I made this ad combining all stories in one short animation.